Toyota Hybrids Break 2 Million Barrier - Hybrid Sales Accelerate in Japan

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Toyota Hybrids Break 2 Million Barrier - Hybrid Sales Accelerate in Japan

posted September 7th, 2009 by stephen

Since first going on sale in August 1997, as of the end of August 2009 Toyota hybrids have now broken the 2 million mark in Japan. The first model that summer was called the Coaster Hybrid EV. I don’t know if anyone really remembers that one! It was not until a few months later in December 1997 that the hyrbid that rocked the world - the Prius - went on sale.

What I think is interesting is that it took until May 2007 for the first million hybrids to be sold here, but since then there has been a real acceleration in sales with mony 27 months for the second million to be sold. The answer is both in the widening of the range of models to which the hybrid technology is applied, as well as an increasing acceptance of the hybrid drivetrain among the buying public.

What we should now be keeping an eye on is whether this acceleration is sustained, or whether the interest in hybrid cars tapers off. This will be a good indication as to whether this is a niche solution or a geniune stepping stone in the evolution of the automobile.

Categories:
hybrid, toyota